Internet Marketing
Price: 850.00 INR
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ISBN:
9780199469550
Publication date:
23/06/2017
Paperback
376 pages
241.0x184.0mm
Price: 850.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199469550
Publication date:
23/06/2017
Paperback
376 pages
241.0x184.0mm
Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing.
Suitable for: students of MBA specializing in Marketing
Rights: World Rights
Description
Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing.
The book is divided into 7 sections. Section I, Internet Users and Usage in India gives an overview on the history of the Internet in India, its use and digital commerce. Section II, Search Engine Marketing discusses search engine optimization (SEO), and paid traffic including online advertising. Section III, Understanding the Consumer includes chapters on web analytics, and the online consumer. Section IV, Social Media Marketing and Social Media Analytics elaborates on the strategies used in the context of social media marketing, as well as discusses analyses of structured and unstructured data generated on social media. Section V, Mobile Marketing and E-Mail Marketing discusses mobile marketing, m-commerce and their adoption in India. Section VI, discusses Online Marketing Strategy, providing a holistic step-by-step roadmap to undertaking digital marketing. Section VII, concludes by Looking Ahead while laying out the existing challenges and emerging areas of opportunities surrounding Internet adoption in India.
Besides students, the book with its application-oriented approach would also be useful to marketing professionals.
Table of contents
- Overview
- Search Engine Optimization (SEO)
- Search Advertising
- Display Advertising
- Web Analytics
- The Online Consumer
- Social Media Marketing
- Social Media Analytics: Structured Data
- Social Media Analytics: Un-Structured Data
- Mobile Marketing
- E-mail Marketing
- Content Marketing and Online Marketing Strategy
- Looking Ahead
Features
- Focuses on growth of Internet in terms of adoption and penetration in India with India-specific cases and examples
- Includes numerous India-specific and global cases and examples for instance on Kotak Securities, Google, Yahoo, Uber-Ola Cabs and more to help readers understand concepts better
- Contains a variety of chapter end exercises including concept review, application questions, and internet based exercises for students to enhance and hone their skills in this field
ONLINE RESOURCES
For Faculty:
- Instructors’ Manual
- Power Point Slides
For Students:
- Flashcard Glossary
Description
Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing.
The book is divided into 7 sections. Section I, Internet Users and Usage in India gives an overview on the history of the Internet in India, its use and digital commerce. Section II, Search Engine Marketing discusses search engine optimization (SEO), and paid traffic including online advertising. Section III, Understanding the Consumer includes chapters on web analytics, and the online consumer. Section IV, Social Media Marketing and Social Media Analytics elaborates on the strategies used in the context of social media marketing, as well as discusses analyses of structured and unstructured data generated on social media. Section V, Mobile Marketing and E-Mail Marketing discusses mobile marketing, m-commerce and their adoption in India. Section VI, discusses Online Marketing Strategy, providing a holistic step-by-step roadmap to undertaking digital marketing. Section VII, concludes by Looking Ahead while laying out the existing challenges and emerging areas of opportunities surrounding Internet adoption in India.
Besides students, the book with its application-oriented approach would also be useful to marketing professionals.
Read MoreTable of contents
- Overview
- Search Engine Optimization (SEO)
- Search Advertising
- Display Advertising
- Web Analytics
- The Online Consumer
- Social Media Marketing
- Social Media Analytics: Structured Data
- Social Media Analytics: Un-Structured Data
- Mobile Marketing
- E-mail Marketing
- Content Marketing and Online Marketing Strategy
- Looking Ahead
