Café Culture in Pune
Being Young and Middle Class in Urban India
Price: 1100.00 INR
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ISBN:
9780198099437
Publication date:
22/09/2014
Hardback
296 pages
223.0x145.0mm
Price: 1100.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198099437
Publication date:
22/09/2014
Hardback
296 pages
223.0x145.0mm
First Edition
Teresa Platz Robinson
Café Culture in Pune is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their lifeworlds—from clothing to hanging out, friendship, dating, education, and marriage—this work captures new forms of socializing, consumption, self-improvement, and relationship-management.
Suitable for: Researchers, scholars and students working in the fields of social- cultural anthropology, sociology, urban studies, cultural studies, comparative studies, development studies, human geography, as well as south Asian studies and globalization studies.
Rights: World Rights
First Edition
Teresa Platz Robinson
Description
The emergence of a visible, commodified leisure culture in the form of cafés, targeted at and appropriated by young adults from the middle class, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Café Culture in Pune is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their lifeworlds—from clothing to hanging out, friendship, dating, education, and marriage—this work captures new forms of socializing, consumption, self-improvement, and relationship-management. These practices set the young generation apart—the first to grow up with mass-consumerism—as a group in historical time, in relation to other lifeworlds in India, to ‘western’ versions and as a rounded lifeworld in itself. Rich in ethnographic detail, this work follows the young café culture crowd, which in its practices sought to domesticate ‘the global’ while transcending ‘the local’. They were negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies—thus modifying the meaning of being middle class Indians in our contemporary globalized world.
First Edition
Teresa Platz Robinson
Table of contents
Acknowledgements
First Edition
Teresa Platz Robinson
Features
- Analyses a wide range of issues-from clothing, food, lifestyle, leisure, to choice of partners
- A snapshot of youth culture in urban India
- Reflection on the fast-changing landscape of urbanity and youth in 21st century India
First Edition
Teresa Platz Robinson
Description
The emergence of a visible, commodified leisure culture in the form of cafés, targeted at and appropriated by young adults from the middle class, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Café Culture in Pune is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their lifeworlds—from clothing to hanging out, friendship, dating, education, and marriage—this work captures new forms of socializing, consumption, self-improvement, and relationship-management. These practices set the young generation apart—the first to grow up with mass-consumerism—as a group in historical time, in relation to other lifeworlds in India, to ‘western’ versions and as a rounded lifeworld in itself. Rich in ethnographic detail, this work follows the young café culture crowd, which in its practices sought to domesticate ‘the global’ while transcending ‘the local’. They were negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies—thus modifying the meaning of being middle class Indians in our contemporary globalized world.
Read MoreTable of contents
Acknowledgements
