E-Business
Price: 1475.00 INR
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ISBN:
9780198069843
Publication date:
14/05/2012
Paperback
472 pages
241.0x184.0mm
Price: 1475.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198069843
Publication date:
14/05/2012
Paperback
472 pages
241.0x184.0mm
E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of e-business, with the help of numerous examples, exhibits, figures, and case studies.
Suitable for: This textbook is designed for students of business management.The book will also serve as a valuable reference for marketing and IT professionals as well as e-business practitioners.
Rights: World Rights
Description
E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of e-business, with the help of numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including models, strategies, security and reliability, and evaluation and audit. It provides in-depth coverage of important issues related to e-business, such as creation of e-business plans and website development, e-market, back-end systems, online payment systems, business intelligence (BI), and knowledge management (KM). The book also delves into the management and techno-managerial aspects of running an e-business.
With its in-depth coverage of the various aspects of e-business, the book will also serve as a valuable reference for marketing and IT professionals as well as e-business practitioners.
Table of contents
Chapter 1. Electronic Business— Understanding New Internet Economy and Business
Chapter 2. E-business Models
Chapter 3. E-business Competitive and Business Strategy
Chapter 4. Value Creation and Business Strategies in E-age
Chapter 5. Creating E-business Plan
Chapter 6. Design and Development of a Business Website
Chapter 7. Building and Launching E-business
Chapter 8. E-market
Chapter 9. Back-end Systems
Chapter 10. E-business Applications
Chapter 11. Online Payment Systems
Chapter 12. Security and Reliability of E-business
Chapter 13. Knowledge Management and Business Intelligence for Strategic E-business
Chapter 14. Evaluation and Audit of E-business
Chapter 15. Future of E-business
Appendix 1: Internet Banking
Appendix 2: Mobile Computing and Mobile Commerce
Appendix 3: Microsoft FrontPage 2003 Tutorial
Features
- Includes chapters on KM and BI in e-business, Internet security, Internet payment, and website development
- Discusses contemporary issues and current trends, such as mobile computing, m-commerce, Internet banking, and the IT Act, 2000
- Contains several important case studies on Indian as well as international e-business companies
- Online Resource Centre: The following resources are available to support the faculty using this text:
Description
E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of e-business, with the help of numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including models, strategies, security and reliability, and evaluation and audit. It provides in-depth coverage of important issues related to e-business, such as creation of e-business plans and website development, e-market, back-end systems, online payment systems, business intelligence (BI), and knowledge management (KM). The book also delves into the management and techno-managerial aspects of running an e-business.
With its in-depth coverage of the various aspects of e-business, the book will also serve as a valuable reference for marketing and IT professionals as well as e-business practitioners.
Read MoreTable of contents
Chapter 1. Electronic Business— Understanding New Internet Economy and Business
Chapter 2. E-business Models
Chapter 3. E-business Competitive and Business Strategy
Chapter 4. Value Creation and Business Strategies in E-age
Chapter 5. Creating E-business Plan
Chapter 6. Design and Development of a Business Website
Chapter 7. Building and Launching E-business
Chapter 8. E-market
Chapter 9. Back-end Systems
Chapter 10. E-business Applications
Chapter 11. Online Payment Systems
Chapter 12. Security and Reliability of E-business
Chapter 13. Knowledge Management and Business Intelligence for Strategic E-business
Chapter 14. Evaluation and Audit of E-business
Chapter 15. Future of E-business
Appendix 1: Internet Banking
Appendix 2: Mobile Computing and Mobile Commerce
Appendix 3: Microsoft FrontPage 2003 Tutorial
