E-commerce and Business Communication

Description

E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.

The book is divided into two modules. The first module deals with 'E-commerce' and provides discussion on various e-commerce models, significance of e-commerce, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in field of e-commerce including social media have been covered in detail too. The second module on 'Business Communication' introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on Drafting covering important points for writing Resume, Business letters, Circulars, and more.

Table of contents

MODULE I

1. Introduction to E-Commerce
2. Electronic-Customer Relationship Management and Supply Chain Management
3. Digital Payment
4. Enterprise Resource Planning
5. New Trends in E-commerce

6. Basics of Communication
7. Types of Communication
8. Tools of Communication
9. Drafting