Marketing Channels
Price: 535.00 INR
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ISBN:
9780198077091
Publication date:
30/04/2012
Paperback
560 pages
242.0x184.0mm
Price: 535.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198077091
Publication date:
30/04/2012
Paperback
560 pages
242.0x184.0mm
First Edition
Dinesh Kumar
Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases.
Suitable for: A textbook designed especially designed for students of postgraduate management programmes specializing in marketing. Besides students, the book will also be useful to practitioners in the field of logistics and distribution.
Rights: World Rights
First Edition
Dinesh Kumar
Description
Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases.
The book is divided into five parts. Part I begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the logistics and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.
Besides students, the book will also be useful to practitioners in the field of logistics and distribution.
First Edition
Dinesh Kumar
Table of contents
PART 1 ROLES AND FUNCTIONS OF MARKETING CHANNELS
Chapter 1. Overview of Sales and Distribution Function in India
Chapter 2. The Distribution Channel
Chapter 3. Formats of Distribution Channels
Chapter 4. Business Environment and Channel Management
PART II DESIGNING AND OPERATING MARKETING CHANNELS
Chapter 5. Designing Distribution Channels
Chapter 6. Systems of Distribution-Back-end Channel Participants
Chapter 7. Front-end of Distribution
Chapter 8. Direct Marketing Channels
Chapter 9. Moving and Handling Goods
PART III MANAGING MARKETING CHANNELS
Chapter 10. Channel Structure and Integration
Chapter 11. Managing Channel Members and Handling Conflicts
PART IV MARKETING CHANNEL CONTROL
Chapter 12. Channel Evaluation and Channel Economics
Chapter 13. Channel Information Systems
PART V MODERN DISTRIBUTION CHANNELS
Chapter 14. Rural Distribution
Chapter 15. Distribution in the Digital Age
Chapter 16. International Distribution Channels
First Edition
Dinesh Kumar
Features
- Includes unique chapters on wholesalers, retail, and rural distribution
- Focuses on the distinctive features of Indian distribution channels, with international orientation and research
- Analyses more than 30 diverse and real-life case studies, e.g., luxury brands in India, Project Shakti, HomeShop18, and Dabbawallas
- Gives a holistic view from the design to management of marketing channels
- Covers the latest developments in SCM
- Online Resource Centre: The following resources are available to support the student and faculty using this text:
- For Instructor:
- 1. Hints to Critical Thinking Exercises
- 2. Hints to Project Assignments
- 3. PowerPoint Presentations
- 4. Solutions to Case Studies
- 5. Teaching notes
- 6. Hints to Classroom Exercises
First Edition
Dinesh Kumar
Description
Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases.
The book is divided into five parts. Part I begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the logistics and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.
Besides students, the book will also be useful to practitioners in the field of logistics and distribution.
Read MoreTable of contents
PART 1 ROLES AND FUNCTIONS OF MARKETING CHANNELS
Chapter 1. Overview of Sales and Distribution Function in India
Chapter 2. The Distribution Channel
Chapter 3. Formats of Distribution Channels
Chapter 4. Business Environment and Channel Management
PART II DESIGNING AND OPERATING MARKETING CHANNELS
Chapter 5. Designing Distribution Channels
Chapter 6. Systems of Distribution-Back-end Channel Participants
Chapter 7. Front-end of Distribution
Chapter 8. Direct Marketing Channels
Chapter 9. Moving and Handling Goods
PART III MANAGING MARKETING CHANNELS
Chapter 10. Channel Structure and Integration
Chapter 11. Managing Channel Members and Handling Conflicts
PART IV MARKETING CHANNEL CONTROL
Chapter 12. Channel Evaluation and Channel Economics
Chapter 13. Channel Information Systems
PART V MODERN DISTRIBUTION CHANNELS
Chapter 14. Rural Distribution
Chapter 15. Distribution in the Digital Age
Chapter 16. International Distribution Channels
