The Indian Media Economy (2-volume set) Vol. I: Industrial Dynamics and Cultural Adaptation Vol. II: Market Dynamics and Social Transactions

Description

Volume 1:
The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms.
Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks.
Volume 2:
The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms.
Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.

About the Editors

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.
Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.
S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

Reviews

Volume 1:
‘There is a growing body of critical and institutionalist scholars who have finally begun to take the economics of media and communications as serious objects of analysis. This two volume encyclopedia brings together the crème de la crème of this burgeoning generation of scholars in a systematic interrogation of the media economy in this enormously complex and fast changing society.’
—Dwayne Winseck, Professor, School of Journalism and Communication, Carleton University, Canada

‘A pioneering and intellectually stimulating volume, this collection of essays marks the beginning of a systematic analysis of the emerging media economy of India and makes a distinctive and very valuable addition to the literature on political economy of global media. Highly recommended.’
—Daya Thussu, Professor, International Communication, University of Westminster, UK

Volume 2:
‘This remarkable, deeply researched, brilliantly conceptualized set of volumes offers the first systematic account of one of the most consequential fields in global culture and communications today—the vast, complex, rich, dynamic area of Indian media. The Indian Media Economy provides a comprehensive and authoritative resource on the key coordinates of media and mediation in India. A landmark in Indian media research, the work is also a model for how we might rethink media and media research in general—a must-read for anyone interested in the state of play globally.’
—Gerard Goggin, Professor, The University of Sydney, Australia

‘A rich and panoramic account of the many different ways in which media in India are embedded, situated, and lived. This impressive volume offers an array of engaging and deftly written case studies, each distinctively bringing to life the ways in which media gets made, and how media commodities and markets are manufactured, mediated, and consumed in Indian homes, workplaces, and in the sites and spaces beyond—a highly illuminating book.’
—Mark Banks, Director, CAMEo Research Institute for Cultural and Media Economies, University of Leicester, UK.

Table of contents

Volume 1:
List of Tables
Acknowledgements
List of Abbreviations

1. Media Development to Media Economy
Adrian Athique

PART I RESOURCE MOBILIZATION
Adrian Athique
2. The Guilty Secret: The Latter Career of Cinema’s Illegitimacy
Ashish Rajadhyaksha
3. IPL: The Global Game Changer
Brian Stoddart
4. The Role of Offshore Financial Centres in Indian Telecoms
Douglas Hill and Adrian Athique

PART II CONSTITUTED CONTEXTS
Vibodh Parthasarathi
5. Economic Nationalism, Liberalization, and Recorded Music
Gregory D. Booth
6. Industrial Identity and Reform: The Making of Bollywood
Aswin Punathambekar
7. Between Strategic Intent and Considered Silence: Regulatory Contours of the TV Business
Vibodh Parthasarathi

PART III EMBEDDING PROCESSES
S.V. Srinivas
8. Rajinikanth and the Regional Blockbuster
S.V. Srinivas
9. The Artist as Entrepreneur: Talent, Taste, and Risk in Haryana and Bihar
Ratnakar Tripathy
10. Religion, Communication, and Political Economy in India: The Case of Gospel for Asia
Pradip Thomas
Bibliography
Index
About the Editors and Contributors

Volume 2:
List of Tables and Figures
Acknowledgements
List of Abbreviations
1. Market Dynamics of the Media Economy
Vibodh Parthasarathi

PART IV: Integrated Commodities
Adrian Athique
2. Advertising Practices and the Making of Regional Newspaper Markets
Sathya Prakash Elavarthi
3. Film as Commodity: Copyright, Piracy, and Circulation
Lawrence Liang
4. Examining Digital Competencies in the Media Economy
Shishir K. Jha and Niraj Mankad

PART V: Labour Conditionalities
Vibodh Parthasarathi
5. Professional Logics, Industrial Relations, and Indian Journalism
Scott Fitzgerald
6. Unpaid Workers and Paid News: Working Conditions of Journalists in India
Babu P. Ramesh
7. Associations and Networks: Inequalities in Film and TV Production
Sunitha Chitrapu

PART VI: Spaces of Consumption
Adrian Athique
8. Modernity in Glass: The Environmental Conditions of Consumption
Adrian Athique and Douglas Hill
9. The Offline Media Economy: Digitally Marginalized Users of Mobile Phones
Rashmi M.
10. Aspiring Differently: Households and the Consumption of Reality Television
Tania Lewis

Bibliography
Index
About the Editors and Contributors