Communicating for Results
Price: 799.00 INR
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ISBN:
9780199496570
Publication date:
15/08/2020
Paperback
600 pages
Price: 799.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199496570
Publication date:
15/08/2020
Paperback
600 pages
The fourth edition of Communicating for Results offers practical, classroom-tested instruction for students to become effective business writers and speakers. Supplemented with abundant group and individual activities, this invaluable text will help management students at both undergraduate and postgraduate levels to hone their skills and communicate with confidence.
Rights: World Rights
Description
This textbook opens with a chapter on current issues and trends in management communication. It then addresses vital topics such as written and spoken business communication, positive, negative, and persuasive messaging, communication for employment, reports and proposals, and business presentations. The book concludes with chapters on interpersonal communication in organizations and digital and social media communication.
Table of contents
- Issues and Trends in Professional Communication
- Getting the Message Across
- Getting Started: Planning, Writing, and Revising Business Messages
- Business Style: Vocabulary, Sentences, Paragraphs, Concision, and Tone
- Written Business Communication, E-Mail, and Letters
- Routine and Positive Messages
- Negative Messages: Delivering Unfavourable News
- Persuasive Messages
- Communicating for Employment
- Reports and Proposals
- Business Presentations
- Interpersonal Communication in Organizations
- Digital and Social Media Communication
Features
- A skills-based approach with easy-to-use models, real-life case studies, examples, and a variety of exercises to enhance writing skills, improve interactivity, and overcome fear of public speaking
- Annotated examples of effective written communication including reports, proposals, e-mail, and business letters
- A wide range of communication approaches based on current trends and practices in areas such as business documentation, digital and social media, persuasive presentations and individual, small group, and collaborative communication
- The emphasis on critical thinking and learning by doing rather than on rigid frameworks equips students with the practical skills they will need at work and in their careers
- An easy-to-read, attractive two-colour layout
Description
This textbook opens with a chapter on current issues and trends in management communication. It then addresses vital topics such as written and spoken business communication, positive, negative, and persuasive messaging, communication for employment, reports and proposals, and business presentations. The book concludes with chapters on interpersonal communication in organizations and digital and social media communication.
Read MoreTable of contents
- Issues and Trends in Professional Communication
- Getting the Message Across
- Getting Started: Planning, Writing, and Revising Business Messages
- Business Style: Vocabulary, Sentences, Paragraphs, Concision, and Tone
- Written Business Communication, E-Mail, and Letters
- Routine and Positive Messages
- Negative Messages: Delivering Unfavourable News
- Persuasive Messages
- Communicating for Employment
- Reports and Proposals
- Business Presentations
- Interpersonal Communication in Organizations
- Digital and Social Media Communication
