Digital Marketing 2e
Price: 775.00 INR
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ISBN:
9789354972478
Publication date:
30/06/2022
Paperback
500 pages
241.0x184.0mm
Price: 775.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9789354972478
Publication date:
30/06/2022
Paperback
500 pages
241.0x184.0mm
The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples from real life. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals.
Rights: World Rights
Description
The dual purpose of this book is to provide a basic understanding of the fundamentals of Internet Marketing, as well as to provide an India-specific context, with sufficient comparisons with how the consumers and the marketers compare to their counterparts in some of the developed economies (e.g., the USA).
Table of contents
Preface
Features of the Book
Detailed Contents
Chapter 1: Introduction: The Adoption of Internet in India
Chapter 2: Search Engine Optimization
Chapter 3: Search Advertising
Chapter 4: Display Advertising and Programmatic Advertising
Chapter 5: Affiliate Marketing
Chapter 6: Web Analytics
Chapter 7: Consumers Online
Chapter 8: Social Media Marketing
Chapter 9: Social Media Analytics: Structured Data
Chapter 10: Social Media Analytics: Unstructured Data
Chapter 11: Mobile Marketing
Chapter 12: E-mail Marketing
Chapter 13: Internet Marketing Strategy and Content Marketing
Chapter 14: Online Privacy and Data Protection: Ethical and Legal Issues
Chapter 15: Looking Ahead
Features
- Integrated approach with an interlinking of various topics: A focus on practice
- A critical and thought-provoking approach
- Written in a simple language for better understanding
- A managerial focus with an emphasis on applications
Description
The dual purpose of this book is to provide a basic understanding of the fundamentals of Internet Marketing, as well as to provide an India-specific context, with sufficient comparisons with how the consumers and the marketers compare to their counterparts in some of the developed economies (e.g., the USA).
Read MoreTable of contents
Preface
Features of the Book
Detailed Contents
Chapter 1: Introduction: The Adoption of Internet in India
Chapter 2: Search Engine Optimization
Chapter 3: Search Advertising
Chapter 4: Display Advertising and Programmatic Advertising
Chapter 5: Affiliate Marketing
Chapter 6: Web Analytics
Chapter 7: Consumers Online
Chapter 8: Social Media Marketing
Chapter 9: Social Media Analytics: Structured Data
Chapter 10: Social Media Analytics: Unstructured Data
Chapter 11: Mobile Marketing
Chapter 12: E-mail Marketing
Chapter 13: Internet Marketing Strategy and Content Marketing
Chapter 14: Online Privacy and Data Protection: Ethical and Legal Issues
Chapter 15: Looking Ahead
