Entrepreneurship
Price: 825.00 INR
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ISBN:
9780190125301
Publication date:
15/12/2020
Paperback
504 pages
Price: 825.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780190125301
Publication date:
15/12/2020
Paperback
504 pages
The third edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. The book is meant to be used not just as a textbook for a course, but also lends itself well to being an actual guide to students wishing to start their own ventures. The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures.
Rights: World Rights
Description
The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures. It aims to combine theoretical elements with a practical outlook.
Table of contents
- Understanding Entrepreneurship
- Contemporary Approaches to Entrepreneurship
- Family Business
- Doing Business in India
- Support to SMEs and Entrepreneurs
- Design Thinking
- Ideation
- Intellectual Property
- Customer Discovery
- New Product Development
- Business Models
- Buying a Business
- Entrepreneurial Finance
- Pitch Deck
- Human Resource Management
- Networking
- Operations
- Distribution Channels
- Integrated Marketing Communication
- Pricing
- Growth
- Exit
- The Social Entrepreneur
- Social Responsibility
Additional Case Studies
Features
- Starts with the concept of understanding entrepreneurship and throws light on contemporary approaches to it
- Discusses the various issues related to doing business in India and support given to SMEs and entrepreneurs
- Elaborates on the steps involved in composing a pitch deck
- Describes day-to-day operations of an entrepreneurial enterprise, such as human resources, networking, etc.
- Discusses growth and exit strategies
New to this edition:
- Eight new chapters
- New case studies and exhibits that highlight recent business dynamics
- Revised and updated content throughout the text
The following resources are available to support the faculty and students using this text:
For Faculty
- Instructor’s Manual
- PowerPoint Slides
For Students
- Documents · Applications
- Templates and checklists for entrepreneurs
Review
Praise for the Previous Editions This book is and deserves to be the recommended text on the subject for management and business schools in India. –Prof. Malcolm Harper, Cranfield University, UK The author has very brilliantly and succinctly tackled all the aspects related to entrepreneurship. The book facilitates easy comprehension and is very student friendly. - Prof. Akshey Kumar, Apeejay School of Management, New Delhi
Description
The book explains concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures. It aims to combine theoretical elements with a practical outlook.
Read MoreReviews
Praise for the Previous Editions This book is and deserves to be the recommended text on the subject for management and business schools in India. –Prof. Malcolm Harper, Cranfield University, UK The author has very brilliantly and succinctly tackled all the aspects related to entrepreneurship. The book facilitates easy comprehension and is very student friendly. - Prof. Akshey Kumar, Apeejay School of Management, New Delhi
Read MoreTable of contents
- Understanding Entrepreneurship
- Contemporary Approaches to Entrepreneurship
- Family Business
- Doing Business in India
- Support to SMEs and Entrepreneurs
- Design Thinking
- Ideation
- Intellectual Property
- Customer Discovery
- New Product Development
- Business Models
- Buying a Business
- Entrepreneurial Finance
- Pitch Deck
- Human Resource Management
- Networking
- Operations
- Distribution Channels
- Integrated Marketing Communication
- Pricing
- Growth
- Exit
- The Social Entrepreneur
- Social Responsibility
Additional Case Studies Read More
