Indian Business Case Studies Volume V
Price: 895.00 INR
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ISBN:
9780192869418
Publication date:
01/11/2022
Paperback
208 pages
Price: 895.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780192869418
Publication date:
01/11/2022
Paperback
208 pages
Dr. Roopa Praveen Dr. Dilip Aher & Dr. Nilesh Anute
This volumes has multidisciplinary Indian case studies from different areas of managment like finance, human resource management, marketing, and strategic operations management.
Rights: World Rights
Dr. Roopa Praveen Dr. Dilip Aher & Dr. Nilesh Anute
Description
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
About the authors:
Dr. Roopa Praveen is Associate Professor, ASM Institute of Business Management & Research, Pune. She has been with the faculty of Computer Application and Business management for more than twenty years and has also been a guest faculty at CETYS University, Mexico.
Dr. Dilip Aher is Associate Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Management from Tilak Maharashtra Vidyapeeth, Pune. Dr. Aher has more than twenty years of experience in teaching Human Resource Management and Labour Laws.
Dr. Nilesh Anute is Associate Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Marketing Management from Savitribai Phule University, Pune. Dr. Anute has twelve years of experience in teaching Services and Retail Marketing.
Dr. Roopa Praveen Dr. Dilip Aher & Dr. Nilesh Anute
Table of contents
Chapter 1 Sony Pictures Network
Chapter 2 Determining Employee Training Needs
Chapter 3 The Nerves of Steel: Tackling Hard Core Issues
Chapter 4 A Twist in the Tail
Chapter 5 AI and the Ethical Dilemma
Chapter 6 Intense Fear Syndrome of Potential Job Loss
Chapter 7 Punjab and Maharashtra Cooperative Bank Scam
Chapter 8 The Monster of Non Productive Assets
Chapter 9 The Hindustan Bank Ltd
Chapter 10 Leveraging China
Chapter 11 Can Horlicks be More Than a Health Drink?
Chapter 12 Power Of Ten: Full Throttle
Chapter 13 An Audacious Acquisition
Chapter 14 A Colourful Canvas: AVC Ltd
Chapter 15 The Survival Instinct
Chapter 16 Innovate or Perish
Chapter 17 Indian Telecom Industry
Chapter 18 The Marriage of Convenience
Chapter 19 Zomato's Tryst With Food
Chapter 20 The Midnight Sun
Dr. Roopa Praveen Dr. Dilip Aher & Dr. Nilesh Anute
Dr. Roopa Praveen Dr. Dilip Aher & Dr. Nilesh Anute
Description
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
About the authors:
Dr. Roopa Praveen is Associate Professor, ASM Institute of Business Management & Research, Pune. She has been with the faculty of Computer Application and Business management for more than twenty years and has also been a guest faculty at CETYS University, Mexico.
Dr. Dilip Aher is Associate Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Management from Tilak Maharashtra Vidyapeeth, Pune. Dr. Aher has more than twenty years of experience in teaching Human Resource Management and Labour Laws.
Dr. Nilesh Anute is Associate Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Marketing Management from Savitribai Phule University, Pune. Dr. Anute has twelve years of experience in teaching Services and Retail Marketing.
Read MoreTable of contents
Chapter 1 Sony Pictures Network
Chapter 2 Determining Employee Training Needs
Chapter 3 The Nerves of Steel: Tackling Hard Core Issues
Chapter 4 A Twist in the Tail
Chapter 5 AI and the Ethical Dilemma
Chapter 6 Intense Fear Syndrome of Potential Job Loss
Chapter 7 Punjab and Maharashtra Cooperative Bank Scam
Chapter 8 The Monster of Non Productive Assets
Chapter 9 The Hindustan Bank Ltd
Chapter 10 Leveraging China
Chapter 11 Can Horlicks be More Than a Health Drink?
Chapter 12 Power Of Ten: Full Throttle
Chapter 13 An Audacious Acquisition
Chapter 14 A Colourful Canvas: AVC Ltd
Chapter 15 The Survival Instinct
Chapter 16 Innovate or Perish
Chapter 17 Indian Telecom Industry
Chapter 18 The Marriage of Convenience
Chapter 19 Zomato's Tryst With Food
Chapter 20 The Midnight Sun
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