International Retailing
Price: 510.00 INR
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ISBN:
9780199584130
Publication date:
25/09/2009
Paperback
400 pages
242.0x185.0mm
Price: 510.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199584130
Publication date:
25/09/2009
Paperback
400 pages
242.0x185.0mm
International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
Suitable for: International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Rights: World Rights
Description
International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
Table of contents
Part One: The Internationalisation Process
Chapter 1: The Internationalisation Process
Chapter 2: Internationalisation Theory
Chapter 3: Retail Internationalisation Theory
Chapter 4: International Retailers
Chapter 5: Expansion Patterns
Part Two: Markets
Chapter 6: Regulation and Economy
Chapter 7: Society and Culture
Chapter 8: Retail Structure
Part Three: Operationalisation
Chapter 9: Reasons for Internationalisation
Chapter 10: Market Selection
Chapter 11: Market Entry Methods
Chapter 12: Supply Chain Management
Chapter 13: Marketing and Brand Management
Chapter 14: International Retail Divestment
Part Four: Conclusion
Chapter 15: Conclusion and Future Trends
Features
- Accompanied by an online resource centre
- Written specifically from an international perspective, enabling students to grasp the principles of retailing as they are applied in an international context
- Packed with examples and case studies including Gap, H&M, Wal-Mart, Zara, Marks & Spencer, and Amazon, allowing students to understand how theory transfers to practice
- Concise and focused, ensuring the text is ideal for one semester modules
Description
International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
Read MoreTable of contents
Part One: The Internationalisation Process
Chapter 1: The Internationalisation Process
Chapter 2: Internationalisation Theory
Chapter 3: Retail Internationalisation Theory
Chapter 4: International Retailers
Chapter 5: Expansion Patterns
Part Two: Markets
Chapter 6: Regulation and Economy
Chapter 7: Society and Culture
Chapter 8: Retail Structure
Part Three: Operationalisation
Chapter 9: Reasons for Internationalisation
Chapter 10: Market Selection
Chapter 11: Market Entry Methods
Chapter 12: Supply Chain Management
Chapter 13: Marketing and Brand Management
Chapter 14: International Retail Divestment
Part Four: Conclusion
Chapter 15: Conclusion and Future Trends
