Managerial Economics
Principles and Worldwide Applications
Also available as:
ISBN:
9780190992644
Publication date:
15/06/2020
Ebook
640 pages
Also available as:
ISBN:
9780190992644
Publication date:
15/06/2020
Ebook
640 pages
Managerial Economics: Principles and Worldwide Applications, 9e synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial decisions are made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant.
Rights: World Rights
Description
The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global.
Table of contents
PART ONE INTRODUCTION
- The Nature and Scope of Managerial Economics
- Demand, Supply, and Equilibrium Analysis
- Optimization Techniques and New Management Tools
PART TWO DEMAND ANALYSIS
- Demand Theory
- Demand Estimation
- Demand Forecasting
PART THREE PRODUCTION AND COST ANALYSIS
- Production Theory and Estimation
- Cost Theory and Estimation
PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
- Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
- Oligopoly and Firm Architecture
- Game Theory and Strategic Behavior
- Pricing Practices
PART FIVE REGULATION
- Regulation and Fair Competition: The Role of Government in the Economy
Features
- Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter
- Incorporates 109 Boxes, showing how firms actually reach managerial decisions today
New to this edition
- Approximately one-fifth of the 109 Boxes included are new or have been completely rewritten, the rest have been revised and updated for relevancy
- New sections added on Big Data, Big Data Analytics, and Behavioural Economics and Marketing
- Sections such as Managerial Economics in a More Risky, Crisis-prone, and Sluggish Global Economy, Managerial Economics and the Internet, and Barometric Methods of Forecasting have been completely rewritten
- The number of chapter-end Spreadsheet Problems have been increased from the previous edition to a total of 38
ONLINE RESOURCES
For Faculty
- Instructor’s Manual
- Lecture PowerPoint slides
- Computerized Test Bank
- Case Problem Sets
- Chapter Overview
For Students
- Bonus Chapters
- Web Links
Description
The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global.
Read MoreTable of contents
PART ONE INTRODUCTION
- The Nature and Scope of Managerial Economics
- Demand, Supply, and Equilibrium Analysis
- Optimization Techniques and New Management Tools
PART TWO DEMAND ANALYSIS
- Demand Theory
- Demand Estimation
- Demand Forecasting
PART THREE PRODUCTION AND COST ANALYSIS
- Production Theory and Estimation
- Cost Theory and Estimation
PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
- Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
- Oligopoly and Firm Architecture
- Game Theory and Strategic Behavior
- Pricing Practices
PART FIVE REGULATION
- Regulation and Fair Competition: The Role of Government in the Economy
