Principles of Marketing
Price: 450.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9789676590510
Publication date:
16/07/2018
Paperback
312 pages
Price: 450.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9789676590510
Publication date:
16/07/2018
Paperback
312 pages
Second Edition
Yusniza Kamarulzaman
The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject.
Rights: Indian Territory Rights (No Agent)
Second Edition
Yusniza Kamarulzaman
Description
This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
Second Edition
Yusniza Kamarulzaman
Second Edition
Yusniza Kamarulzaman
Description
This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
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