Retail Management
Price: 1050.00 INR
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ISBN:
9780199467440
Publication date:
05/08/2016
Paperback
456 pages
276.0x216.0mm
Price: 1050.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199467440
Publication date:
05/08/2016
Paperback
456 pages
276.0x216.0mm
Rights: World Rights
Description
The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits, and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.
Table of contents
- Retailing: Role, Relevance, and Trends
- Retail Organization
- Retail in India
- Retail Customer
- Retail Market Segmentation
- Financial Planning for Retail
- Retail Location Strategy
- Organizational Structure and Human Resource Management in Retail
- Supply Chain Management and Information Systems
- Retail Product and Brand Management
- Merchandise Management
- Retail Pricing
- Retail Promotion Strategy
- Store Operations
- Atmospherics and Retail Space Management
- Customer Relationship Management in Retailing
- Managing Retail Chains and Franchising
- E-commerce
Features
- Contains classroom-tested cases from global as well Indian retail chains and stores
- Includes examples and exhibits in key areas of retail management
- Provides concept-review questions, and classroom and field projects such as group discussions and analytical reporting at the end of each chapter
New to the Second Edition
- Includes a new chapter on e-commerce
- Contains extended coverage on use of technology in retail, role of private labels, and coverage of legal and political aspects of the retail business
- Presents revised and updated content throughout
- Provides new case studies, exhibits, and photographs
ONLINE RESOURCES
For Faculty
- PowerPoint presentations
- Instructors' manual
For Students
- Flashcard glossary
- Appendix A: Socio-economic classification
- Appendix B: Careers in retailing
Review
'The text provides a very comprehensive and in-depth coverage of all the issues a retail professional would find useful. Retailing concepts in India’s emerging economy and unique socio-cultural environment require a specific treatment and coverage, and the book is a wonderful exposition of the same—a must read for anyone interested in a retailing career.'
–Amit Mookerjee, Professor, IIM Lucknow, Noida campus
'This retail text provides a comprehensive coverage of retail issues in the Indian context, with interesting insights into unorganized retail.'
–Pradeep Kashyap, Founder & CEO, MART
Description
The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits, and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.
Read MoreReviews
'The text provides a very comprehensive and in-depth coverage of all the issues a retail professional would find useful. Retailing concepts in India’s emerging economy and unique socio-cultural environment require a specific treatment and coverage, and the book is a wonderful exposition of the same—a must read for anyone interested in a retailing career.'
–Amit Mookerjee, Professor, IIM Lucknow, Noida campus
'This retail text provides a comprehensive coverage of retail issues in the Indian context, with interesting insights into unorganized retail.'
–Pradeep Kashyap, Founder & CEO, MART
Table of contents
- Retailing: Role, Relevance, and Trends
- Retail Organization
- Retail in India
- Retail Customer
- Retail Market Segmentation
- Financial Planning for Retail
- Retail Location Strategy
- Organizational Structure and Human Resource Management in Retail
- Supply Chain Management and Information Systems
- Retail Product and Brand Management
- Merchandise Management
- Retail Pricing
- Retail Promotion Strategy
- Store Operations
- Atmospherics and Retail Space Management
- Customer Relationship Management in Retailing
- Managing Retail Chains and Franchising
- E-commerce
