Speeding up Sport: Technology and the Indian Premier League
Price: 1195.00 INR
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ISBN:
9780192865120
Publication date:
20/12/2022
Hardback
160 pages
Price: 1195.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780192865120
Publication date:
20/12/2022
Hardback
160 pages
Vidya Subramanian
This book studies how Cricket has evolved in a post liberal India and how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.
Rights: World Rights
Vidya Subramanian
Description
Cricket has been the single most popular sport in India. In a technologically unmediated age, the game was played in the five-day test format. In 2007 though, the sport evolved itself into the Indian Premier League, an association that transformed it from mere a sport to an entertainment spectacle, raising its viewership, TRPs and popularity of the game, to hitherto unimaginable heights. The IPL consequently became India's first sporting platform. This book posits that the growth of the IPL (and of the popularity of cricket in contemporary India) has also been dependent on the parallel evolution of information and technology systems. The implications of technology have affected the way in which it can now be viewed by audiences on the television set at home; new technologies have affected umpiring decisions; new software are critically tied to generating digital audiences for the sport (it can be viewed on one's smartphone and e-devices); and in general, information and communication technology (ICT) has brought major interface between cricket players, administrators, brand managers, PR agencies and the audience. Developing ICTs as a real-time technological mediation has made the IPL dependent on the internet, television broadcast, Twitter, facebook and mobile phones. This book studies this impact; it studies not only how the sport has evolved in a post liberal India, but also how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.
About the author:
Vidya Subramanian is an interdisciplinary scholar whose research interests lie at the intersection of technologies and societies. She is Associate Professor at the Jindal Global Law School and the Raghunathan Family Fellow for the year 2021-2022 at the Mittal South Asia University, Harvard University.
Vidya Subramanian
Table of contents
- Introduction
Chapter 1 A Dramatic Spectacle: Cricket before Technology
Chapter 2 Cricket At The Altar of Technology
Chapter 3 What's All Your Furniture Pointed At?
Chapter 4 The Eye of The Storm
Chapter 5 Cricket In The Time of Technology, Speed, and Consumerism
Chapter 6 Conclusion
Vidya Subramanian
Vidya Subramanian
Description
Cricket has been the single most popular sport in India. In a technologically unmediated age, the game was played in the five-day test format. In 2007 though, the sport evolved itself into the Indian Premier League, an association that transformed it from mere a sport to an entertainment spectacle, raising its viewership, TRPs and popularity of the game, to hitherto unimaginable heights. The IPL consequently became India's first sporting platform. This book posits that the growth of the IPL (and of the popularity of cricket in contemporary India) has also been dependent on the parallel evolution of information and technology systems. The implications of technology have affected the way in which it can now be viewed by audiences on the television set at home; new technologies have affected umpiring decisions; new software are critically tied to generating digital audiences for the sport (it can be viewed on one's smartphone and e-devices); and in general, information and communication technology (ICT) has brought major interface between cricket players, administrators, brand managers, PR agencies and the audience. Developing ICTs as a real-time technological mediation has made the IPL dependent on the internet, television broadcast, Twitter, facebook and mobile phones. This book studies this impact; it studies not only how the sport has evolved in a post liberal India, but also how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.
About the author:
Vidya Subramanian is an interdisciplinary scholar whose research interests lie at the intersection of technologies and societies. She is Associate Professor at the Jindal Global Law School and the Raghunathan Family Fellow for the year 2021-2022 at the Mittal South Asia University, Harvard University.
Read MoreTable of contents
- Introduction
Chapter 1 A Dramatic Spectacle: Cricket before Technology
Chapter 2 Cricket At The Altar of Technology
Chapter 3 What's All Your Furniture Pointed At?
Chapter 4 The Eye of The Storm
Chapter 5 Cricket In The Time of Technology, Speed, and Consumerism
Chapter 6 Conclusion
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