Innovation Management
Price: 500.00 INR
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ISBN:
9780198064169
Publication date:
02/09/2009
Paperback
400 pages
Price: 500.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198064169
Publication date:
02/09/2009
Paperback
400 pages
Innovation Management, 2-e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.
Rights: For Sale in (Nepal, Bangladesh, Sri Lanka, Myanmar, Pakistan, )
Description
Innovation Management, 2-e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature.Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation.
Table of contents
Chapter 1. Introduction and Overview
PART I. FUNDAMENTALS
Chapter 2. Models of Innovation
Chapter 3. The Underpinnings of Profits: Assets, Competences, and Knowledge
Chapter 4. Sources and Transfer of Innovation
PART II. STRATEGIZING
Chapter 5. Recognizing the Potential of an Innovation
Chapter 6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
Chapter 7. Choosing a Profit Site: Dynamic Competitive Analysis
Chapter 8. Strategic Choice or Environmental Determinism
Chapter 9. Identifying Potential Co-competitor
Chapter 10. Strategies for Sustaining Profits
PART III. IMPLEMENTING AND PROTECTION OF PROFITS
Chapter 11. Financing Entrepreneurial Activity
Chapter 12. Implementation of the Decision to Adopt
PART IV. GLOBALIZATION
Chapter 13. Globalization for Innovations
Chapter 14. Innovating for Emerging Economies
Chapter 15. Role of National Governments in Innovation
Chapter 16. The Internet: A Case in Technological Change
Chapter 17. Strategic Innovation Process
Features
- Presents an integrated theoretical model of the innovation early in the book
- Draws on insights offered from many disciplines, including management strategy, economics, finance, and organizational theory
- The integrated framework allows for cause and effect predictions
- Provides abundant case material and examples throughout
- Incorporates the Internet as a technological change
- Provides coverage of such current topics as the diffusion of innovation and the role of standards in profiting from technological change
Description
Innovation Management, 2-e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature.Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation.
Read MoreTable of contents
Chapter 1. Introduction and Overview
PART I. FUNDAMENTALS
Chapter 2. Models of Innovation
Chapter 3. The Underpinnings of Profits: Assets, Competences, and Knowledge
Chapter 4. Sources and Transfer of Innovation
PART II. STRATEGIZING
Chapter 5. Recognizing the Potential of an Innovation
Chapter 6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
Chapter 7. Choosing a Profit Site: Dynamic Competitive Analysis
Chapter 8. Strategic Choice or Environmental Determinism
Chapter 9. Identifying Potential Co-competitor
Chapter 10. Strategies for Sustaining Profits
PART III. IMPLEMENTING AND PROTECTION OF PROFITS
Chapter 11. Financing Entrepreneurial Activity
Chapter 12. Implementation of the Decision to Adopt
PART IV. GLOBALIZATION
Chapter 13. Globalization for Innovations
Chapter 14. Innovating for Emerging Economies
Chapter 15. Role of National Governments in Innovation
Chapter 16. The Internet: A Case in Technological Change
Chapter 17. Strategic Innovation Process
R. I. (Bob) Tricker
Dinesh Kumar
Alan Bryman & Emma Bell
Alan Bryman
Sarah Gilmore & Steve Williams
Understanding Human Communication
Ronald B. Adler & George Rodman
Alan Sitkin & Nick Bowen
R. C. Sekhar & A. V. Rajagopalan
Management and Entrepreneurship
Kanishka Bedi
